Accent Color Palette

The ASCE accent color palette shown here is indicated as PMS (Pantone Matching System) ink colors and as CMYK (cyan, magenta, yellow, and black) values for 4 color printing. These colors should be used in combination with the ASCE blue and the primary color palette to enliven ASCE communications. Screened versions of these colors are allowed.

These colors are not intended to be used for large areas on any publication or communication product. They should be used sparingly so that they do not detract from our brand, but accent it.

An excellent example of use is shown on the banner of our website. The yellow (PMS 109) rectangle that encompasses "JOIN TODAY!" highlights the link to apply for ASCE membership without overpowering our logo.

To view a large version of the color information to the right, you can either click the image or click here.