Proper Usage

The ASCE identity must always be applied in a consistent manner and care must be taken to avoid misuse and confusion. Our logo is the cornerstone to visual consistency, which is vital to an effective identity program.

This is the official ASCE logo, with and without the signature line, and the official color is Pantone Matching System (PMS) 286. This version should be used whenever possible. When the acronym "ASCE" is used in a sentence the logo should not be used. The logo should be used in all other instances where the letters ASCE will be prominently featured and special care should be taken to maintain the area of isolation.

A black, gray or white logo is also allowed.  Black and white versions are available for download in logo resources.

There are a few guidelines to follow in order to ensure correct size and spacing of the registered mark in relation to the logo. The size of the registered mark should equal one third of the height of the top arm of the E in ASCE and should be flush with the top of the logo. The space between the logo and the registered mark should also equal half the width of the registered mark.

ASCE RULES OF POLICY AND PROCEDURE

ARTICLE 1. GENERAL

1.0 Marks. Marks of the Society include, but are not limited to, names, acronyms, emblems, logos, and trademarks of the Society and its Organizational Entities. Such marks are the sole and exclusive property of the Society and may not be altered or used without the Society’s permission.

1.0.1 Official Society Marks. Official marks of the Society include, but are not limited to, those identified below, which are registered Society marks with the U.S. Patent and Trademark Office.

1.01.1 Name. The official name of the Society is The American Society of Civil Engineers®.

1.01.2 Acronym. The official acronym of the Society is ASCE®.

1.01.3 Emblem. The official emblem of the Society is the ASCE shield.

1.01.4 Logo. The official logo of the Society is shown at the top right of this page and is available in versions with and without the signature line.

1.0.1.5 Other Society Marks. The Society also maintains other marks. A complete listing of the Society Marks is maintained by the Executive Director.

1.0.2 Development and Approval of Marks. All Society marks, including those of Organizational Entities, shall be developed in accordance with Society policy relative to look and content. Society marks shall be approved by the Society’s Executive Committee except that the ASCE Foundation and Affiliated Entity marks shall be developed and approved in accordance with the entity’s governing documents.

1.0.3 Use. The Society’s marks may only be used for official Society purposes in the manner prescribed by the Society. The Society’s marks may not be used in any manner that discredits or tarnishes the Society’s reputation or goodwill; is false or misleading; violates any law, regulation or public policy; or misrepresents the relationship between the Society and the user, including any use that might incorrectly be construed as an endorsement, sponsorship or approval by the Society.

1.0.3.1 Society Use of Marks. For the Society and its Organizational Entities, examples of permissible uses of Society marks include official: badges, charms, pins, placards, banners, awards, certificates, Society publications and Web site, reports, stationery, programs, identification cards, and apparel. The design of badges, charms, and pins denoting membership in the Society, as well as the cost to the Society members, of such badges, charms, or pins, shall be determined by the Executive Director. The Society’s marks may not be used for personal or business use by members or others on items such as stationery and business cards, web sites and other electronic media for either individuals or companies, except as expressly provided herein or as otherwise authorized by the Executive Director.

1.0.3.2 Member Use of Marks. A Society member may use the following applicable abbreviation denoting grade of membership in connection with professional work but must discontinue use in the event of separation from the Society.

Student Member–S.M.ASCE

Member–M.ASCE

Fellow–F.ASCE

Distinguished Member–Dist.M.ASCE

President-Emeritus–Pres.YY.ASCE

Society members in the grades of Affiliate Member, Associate Member, Member and Fellow, who have become Life Members may include the term Life Member following their appropriate membership grade abbreviation.

M.ASCE, Life Member

F.ASCE, Life Member

Members may use the marks of Organizational Entities as defined in the entity’s governing documents.

1.0.3.2.1 Distinguished Member Use of Marks. A Society Distinguished Member may use the Distinguished Member Emblem on business cards and stationery.

1.0.3.2.2 Fellow Use of Marks. A Society Fellow may use the Fellow Emblem on business cards and stationery.

1.1 Society-level. Society activities exclusive of those of Affiliated Entities and Geographic Units are considered Society-level activities.

1.1.1 Official Business of the Society. Activities conducted by elected and appointed members in their official capacity to fulfill the purpose, mission, vision, and goals of the Society shall be considered Official Business of the Society.