Postcards have been broken up into quadrants to allow for consistent placement of information and to create a cohesive identity for each conference.
A) SAVE THE DATE
"Save the Date" should be set in Futura Standard extra bold, all caps. This section is highlighted by using an accent color for the background. If an accent color has been chosen for the vertical bar in the title block area (see below), it can be repeated here to create a consistent look. Color selection guidelines can be viewed here.
B) CONFERENCE TITLE BLOCK
The "Save the Date" area and the "conference title block" area should be separated with a 2 point white rule. The title block should never be placed on a photograph or illustration. A solid contrasting background color is recommended. Guidelines and templates for creating the conference title block can be found here.
C) CONFERENCE THEME
The "conference title block" area and "conference theme" area should be separated with a 2 point white rule. The theme is set in Futura Standard bold italic, upper and lower case. If there is no theme, this area can be used to highlight other important information. For example, in the SEI sample, they have highlighted that SEI is an ASCE Institute. Information that is not considered the conference theme, should be set in Futura Standard bold, upper and lower case.
The background color should match the background color selected for the "publication description" area.
D) THEME/LOCATION FEATURE
The "conference theme" area and "theme/location feature" area should be separated with a 2 point white rule. This area should feature photos and/or illustrations that highlight the conference theme and/or location. Photo and illustration selection guidelines can be viewed here. This area can vary from one publication cover to another for a specific conference but should look consistent. This area can also feature marketing text when applicable. See below.
E) MARKETING TEXT/IMPORTANT INFORMATION
When applicable, marketing text should appear to the right of the conference title block, separated by a 2 point rule. This text is set in Futura Standard, Heavy, all caps and should be flush left.
F) WEBSITE/SOCIAL MEDIA
The "theme/location feature" area and "location/website/social media" area should be separated with a 2 point white rule. All text in this area should be set in Futura Standard Heavy, upper and lower case. The conference website address should be featured here along with relevant social media icons when applicable.