Photo and Illustration Selection

Photographs and illustrations selected to represent a conference should reflect ASCE's brand attributes described here. These elements should also enhance the conference theme and/or location of the conference. The hues of the photographs/illustrations should complement the colors chosen to represent the conference. Color selection guidelines can be viewed here.

For example, the imagery selected to represent the 2014 SEI Structures Congress all include iconic structures from the Boston area that further the conference theme and location while maintaining ASCE's brand attributes. The images also compliment the blue and gray color palette.

If access to high resolution imagery is limited, the use of stock photos and/or illustrations is recommended.