Designing An ASCE Graphic With Correct and Incorrect Usages

When creating a graphic for an event, initiative, product, or service associated with ASCE, no other marks, art elements or logos should be added. Typographic treatments should use the primary and secondary typefaces and the recommended color palettes should be observed. All of the ASCE brand standards guidelines should be followed.

Graphic elements and other appropriate logos can appear on ASCE collateral as long as they do not seem integrated with the graphic that represents the ASCE event, initiative, product, or service.

Shown here are examples of correct and incorrect usage.