Area of Isolation
Another important factor for helping the brand stand out is maintaining an “area of isolation” around the logo. An “area of isolation” helps eliminate any confusion that may result when other logos or product names are included on your communications efforts. An easy rule of thumb is to measure the width of the “E” in the ASCE logo to determine the amount of isolation area needed. Then add an equivalent amount of space to all four sides of the logo.
These standards apply to the logo with or without the signature.