The guidelines and templates included in Conference Resources are tools to help create a recognizable identity for each conference associated with ASCE. It is recommended that the title block be created first. It is important that this element be consistent across all print and digital materials in order to maintain a cohesive identity. Choosing a color palette and imagery is next. Once these elements have been identified, the "Print Materials" and "Web Materials and PowerPoint" sections of our Toolkit's Conference Resources should be used to build the collateral necessary for each conference. ASCE brand attributes should be consistently reinforced throughout these materials.